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We are Creative
We are MARKETING AGENCY SYDNEY

We’re an award-winning agency of 70+ digital marketing experts. Our primary focus is to increase your brand’s growth through online digital channels dramatically. Being around for a long time gives you enough insight and a lot of experience to know that to achieve maximum success, it requires the best people, and for those people to bring a blend of technical brilliance and marketing smarts to the table. We are very honest with you and are very committed to making your business profitable.

Being a large marketing agency means we can be genuine experts across a range of different channels. Also, being a massive marketing machine gives us the power to scale up or down as needed and adapt fast to changes that occur, regardless of how these challenges may be. Our smart team of advisors, strategists, designers, videographers, writers, and programmers work seamlessly with our specialists in Google Ads, Bing Ads, Paid Social Ads, SEO, and Email Marketing to deliver amazing results.

The best for THE BEST

WHAT WE DO


TYPES OF MARKETING SERVICES

Outbound Marketing
We do all Outbound marketing, that is print ads, TV ads, cold calling, and email blasts. This marketing method called “outbound” because the specific brand is pushing their message out to all or any consumers to spread awareness of the message trying to be portrayed.

Inbound Marketing
We create smart Inbound marketing campaigns; this is focused on attracting customers rather than interrupting them. Most inbound marketing tactics fall under digital marketing; this is because shoppers are empowered to do research online. We focus on creating valuable experiences that have a positive impact on people and your business brand to pull new prospects to your website with relevant and helpful content.

Search Engine Optimization
We are the SEO kings in Sydney. At Marketing Sydney, SEO is much more than just a buzzword. It’s one of the keys that we use to ensure that your business thrives.
SEO is a complex and exciting field, but one thing is sure, it remains one of the best sources of traffic, leads, and of course, customers. In today’s world, however, your business requires and strategic approach that is driven by insight. You need a system that allows you to test, validate, and learn from the actions and their results. New and emerging technology has made that possible. For a local business or even a global brand, it takes time, patience, and lots of skill to generate consistent results from using SEO. Fortunately, all those are something that we have in spades.
At Marketing Agency Sydney, we provide a total service package that ensures that your business gets premium SEO treatment and positions your brand to be seen by so many more people. Our skilled and passionate staff are well equipped to provide support to your business’s SEO efforts, ensure that you increase in rank for whatever your business is about.
We use the latest tools and techniques to ensure that you get the best results from our SEO efforts. Please take a look at what we do to make the magic happen.
Keyword Research.
Keywords are the holy grail of SEO; they are the keys to the kingdom; in this case. If you can rank for the right keywords, your website and business would get a whole lot more visits. More visits also mean more customers and as such more sales.
At Marketing Sydney, we’ll craft the perfect keyword strategy that would get you ranking on Search engines in no time. By looking at your brand, your business, and many other factors, we can decipher which keyword would be perfect to attract the attention of your customers. Then as we progress, we can begin to refine our selections until you have a high enough ranking for the perfect keyword.
Better still, we can take a look at what customers have searching for and tailor our strategy to match those exact keywords and those closely related to it. Once this is done, your website will begin to appear in more searches, increasing your visibility and of course, chances of sales.
Our local search experts help to determine the best local search strategy for your business that will get your business the attention it needs. Another advantage is that with the right keywords, you’ll get engagement on your local listing, so that when a recommendation or search is made for a business like yours from your locality. Your business is what pops up first.

Content Marketing
We love creating content. Content is King, they say. And we agree. All our efforts and yours will be of little to no effect if customers don’t stay long enough to decide to buy. Research has shown that conventional marketing has lesser and lesser effects.
Content marketing is emerging as a new force in the marketing space and has been for a while. At Marketing Sydney, we help you navigate through the ocean of content that is available. We curate, create, and share the kind of content that your audience would love. Engaging content is essential to success in marketing, primarily digitally. Luckily, our staff is skilled at this and can easily ensure that your brand delivers top-notch content.
Content is what will help your audience decide to patronize and convince them to click that “buy now” button. The Click-Through Rates or organic results are about 20x the CTR of ads. But only if the sites developed content that is relevant and engaging.
The right type of content will help you rank high on search engine results, but much more than that, it ensures you to your customers, positions you as an expert, and keeps them coming back for more. There’s no downside to creating useful content.
We have a tested and trusted system to develop top-notch content on your websites. With us, we’ll ensure that your content that your brand delivers to your audience and customers is carefully aimed at ensuring that they become repeat customers and lifelong fans. This is our contribution to your business.
We do this by understanding search intent and producing content aimed at meeting it. There is something that your audience is searching for, and the more we realize that, the better we can craft your content to reply to those questions. Doing this will attract traffic because those that see it are likely to share it with their friends, as well as to stay on your website a while longer. All of which help your ranking on Google

Social Media Marketing
Social media marketing is creating content to market your brand and products on various social media platforms like Facebook, Instagram, LinkedIn, and Twitter. Remember your audience as you create content. Nobody logs on to social media trying to find something to get, so think through what sorts of content that’s useful, informative, entertaining, and compelling. Your unique content should be tailored to the precise platform you share it on to assist you to boost your post’s reach.
To form publishing content across platforms leisurely, there are a variety of social media tools out there like that simplify the method.

Video Marketing
Video marketing may be a sort of content marketing that involves using video as a medium. The thought is to make videos and upload them to your website, YouTube, and social media to spice up brand awareness, generate conversions, and shut deals. Some video marketing apps even allow you to research, nurture, and score leads supported their activity.

Email Marketing
Email marketing involves sending educational or entertaining content and promotional messages to people that willingly subscribe your receive messages from you. The first goal is to deepen your relationship with the customer or prospect by sending marketing messages personalized to them. Pushing that concept further, you’ll also use email marketing to nurture leads with content that moves them along the buyer’s journey.
Depending on your location, you want to stay compliant with GDPR, the CAN-SPAM Act, and other regulations governing email. At their core, they boil right down to responsible commercial email sending: Only send to people that expect messages from you (i.e. they’ve opted in), make it easy for them to cop-out, and be transparent about who you’re once you do make contact.
With that in mind, the primary thing you will need to try to do is strategize how you’ll build your email list — the database of contacts you’ll send email to. The foremost common mechanism is thru lead capture forms on your website. Then, you will need email marketing software and a CRM to send, track, and monitor the effectiveness of your emails. To push your email strategy further and maximize productivity, you’ll also want to seem into email automation software that sends emails supported triggering criteria.

Conversational Marketing
Conversational marketing is the ability to possess 1:1 personal conversations across multiple channels, meeting customers how, when, and where they need. It’s quite live chat, extending to phone calls, texts, Facebook Messenger, email, Slack, and more.
When you’re getting started, you’ll first identify which channels your audience is on. The challenge, though, is having the ability to manage multiple channels without slow response times, internal miscommunication, or productivity loss. That’s why it is vital to use conversational marketing tools, like a unified inbox, to streamline your efforts.

Buzz Marketing
“Buzz marketing” may be a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to get word-of-mouth marketing and anticipation for the merchandise or service the brand is close to launching.
Buzz marketing works best once you reach bent influencers early and have an idea in situ to get suspense and maybe even mystery. To trace your buzz marketing efforts, it is best to use social listening software to stay a pulse on how your audience is responding.

Influencer Marketing
Influencer marketing is meant to tap into an existing community of engaged followers on social media. Influencers are considered experts in their niches. These individuals have an outsized influence over an audience you would possibly be trying to succeed in and maybe helpful marketing to those buyers.
To get started with influencer marketing, you want first to create your influencer marketing strategy and define what sort of influencer you’re targeting (their niche). Then, you’ll be wanting to make an inventory of criteria that might make an influencer therein niche a natural fit with you, considering things like the dimensions of their audience, how active that audience is, and therefore the vibe on their profile.
From there, you’ll find influencers and reach bent them by:
Manually searching on social media.
Using an influencer marketing platform
Hiring workplace to try to to the influencer research and outreach for you
From there, you’ll be wanting to know that the influencer is that the one who knows their audience the simplest, so maintain an honest relationship thereupon individual and permit them some creative freedom with how they handle your promotion.

Acquisition Marketing
Acquisition marketing is an umbrella sort of marketing that employs the tactics and methods of other kinds of marketing but focuses on the way to turn those marketing benefits into revenue. Ultimately, the main target is on lead generation from the results you get driving website traffic from inbound marketing, including content, social media, and program marketing.
Once you’ve got website traffic, you want to turn that traffic into leads and, eventually, sales. That’s where acquisition marketing comes in. Acquisition marketing may involve a variety of tactics to show an internet site into a lead generation engine, including offering freemium products, launching education hubs, tightening the copywriting on the location, conversion rate optimization, and lead optimization. It’s going to even include a lead optimization and nurturing strategy to facilitate the hand-off between marketing and sales.

Contextual Marketing
Contextual marketing is targeting online users with different ads on websites, and social media networks supported their online browsing behaviour. The amount a method to form contextual marketing efforts robust is thru personalization. A CRM combined with powerful marketing tools like smart CTAs can make an internet site seem more sort of a “choose your own adventure” story, allowing the user to seek out the correct information and take the proper actions more effectively.
Contextual marketing takes strategy and planning, so begin on the proper foot by accessing HubSpot’s free contextual marketing course.

Personalized Marketing
The goal here is to be thought-provoking and generate discussion so that your brand is remembered and related to positive sentiment.
To start brand marketing, you would like to understand your buyer persona and what resonates with them deeply. You also want to consider your position within the market and what causes you to be unique from competitors. This will help shape your values and what you represent, supplying you with fodder for storytelling campaigns.

Brand Marketing
Brand marketing is shaping your brand’s public perception and forging a personal reference to your audience through storytelling, creativity, humour, and inspiration.
The goal here is to be thought-provoking and generate discussion so that your brand is remembered and related to positive sentiment.
To start brand marketing, you would like to understand your buyer persona and what resonates with them deeply. You also want to consider your position within the market and what causes you to be unique from competitors. This will help shape your values and what you represent, supplying you with fodder for storytelling campaigns.

Stealth Marketing
Stealth marketing is when a brand hires actors or celebrities or uses pseudonyms for marketing their product or service without consumers realizing they’re being sold to. Some samples of stealth marketing are hiring actors to subtly promote products to the general public, sockpuppeting, paying influencers to post a few product or service without disclosing that it’s a billboard, creating fake viral videos, and merchandise placement in movies.

Guerrilla Marketing
You have to be creative like us to do this; Guerrilla marketing is placing bold, innovative brand activations in high-traffic physical locations to succeed in audiences during a creative and cost-effective way, grow brand awareness, and spread the word about your brand. Samples of guerilla marketing include altering outdoor urban environments, targeting indoor locations like train stops, and promoting during a live event without permission from the sponsors.

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